Growth marketing for hospitality, home improvement, finance & education.
We help businesses generate more leads, automate enquiries, and turn more prospects into paying customers.
Today’s enquiries
Synced to your calendar
Qualified by AI + human follow-up
Always on
Responds in
Seconds ↑
- 4
- Industries we specialise in
- 10
- Growth services under one roof
- 24/7
- AI enquiry handling
- 48h
- From kickoff to live
Built for the way your industry grows.
Four sectors we know inside out. Same growth engine, tuned to how your customers actually find and book you.
Hospitality
Beach clubs, hotels, restaurants, cafés, resorts, attractions
What we focus on
- Filling venues
- Event marketing
- Social media
- Paid advertising
- Email marketing
- Booking automation
Home Improvement
Roofing, solar, windows, kitchens, bathrooms, landscaping
What we focus on
- Qualified leads
- CRM automation
- Quote follow-up
- Facebook & Google Ads
Finance
Mortgage brokers, insurance, wealth management, accountants
What we focus on
- Appointment generation
- Lead nurturing
- Compliance-friendly marketing
- CRM automation
Education
Schools, universities, online courses, training providers
What we focus on
- Student enrolments
- Open day campaigns
- Parent communications
- Email automation
Trusted across hospitality, home improvement, finance & education
Stop chasing leads.
Start
closing appointments.
Most businesses don’t have a traffic problem. They have a follow-up and conversion problem. Here’s the difference we make.
Without Smart Secretary
- Leads that go cold before anyone follows up
- Ad spend burned on the wrong audience
- Enquiries missed after hours and on weekends
- No-shows and a pipeline you can't predict
- A pile of tools that don't talk to each other
With Smart Secretary
- Every enquiry answered in seconds, day or night
- Leads qualified by AI + human follow-up
- Appointments booked straight to your calendar
- Confirmations and reminders that kill no-shows
- One growth system, fully managed for you
Everything you need to grow. Under one roof.
One team running the full growth engine — from the first click to the booked, paying customer. Pick what you need or hand us the lot.
Paid Advertising
Facebook, Instagram and Google campaigns that put your offer in front of the right people and bring back qualified leads.
CRM & Marketing Automation
Every lead tracked, nurtured and followed up automatically, so nothing slips through the cracks.
AI-Powered Human Intelligence
AI that answers, qualifies and books enquiries by phone around the clock, even when your team is off.
Email Marketing
Automated and broadcast campaigns that keep you top of mind and turn subscribers into paying customers.
SMS Marketing
Instant, high-open-rate messaging that follows up leads and fills quiet days fast.
Website Design
Fast, conversion-first sites built around one clear action, so more visitors become enquiries.
Funnel Building
Guided journeys that take a cold click and turn it into a booked appointment, step by step.
Lead Generation
Predictable, ready-to-contact leads flowing into your pipeline every week.
Reputation Management
More five-star reviews and a stronger online reputation that wins you the next customer.
Reporting & Analytics
Clear dashboards showing exactly what's working, what it costs and what it's earning you.
ReportingHuman Business & Development Agents
Expert outreach and relationship building for enterprise sales Qualified lead outreach, Relationship nurturing, Sales pipeline management, Deal closing support
Appointment Setting
Professional scheduling and calendar management for busy teams Meeting scheduling, Calendar coordination, Reminder management, Booking automation
From zero to booked appointments in 48 hours.
A done-for-you system that runs end to end. You show up to the appointments. We handle everything that gets them there.
Strategy & onboarding
We map your ideal customer, sharpen your offer and design your growth system from the ground up.
Campaign build & launch
We build and launch your ads, funnels and automations, wired straight into your CRM.
AI qualification
Every enquiry is answered, qualified and nurtured through AI voice, SMS and email follow-up.
Appointment booking
Qualified prospects are booked straight into your calendar with confirmations and reminders.
Optimise & scale
We track results, cut what isn't working and scale what is to grow your pipeline.
Growth delivered
You get a steady flow of booked appointments and enquiries. No chasing, no guesswork.
AI-Powered Marketing That Never Sleeps.
From AI voice assistants and instant lead follow-up to automated email and SMS campaigns, we help businesses respond faster, convert more leads and reduce manual work.
Instant lead response
New enquiries get an answer in seconds, not hours, while intent is still high.
24/7 enquiry handling
AI voice and chat agents field questions and book appointments day and night, even after close.
Automated follow-up
Multi-step email and SMS sequences chase every lead until they book or opt out. No manual chasing.
Qualified before a human answers
AI filters and qualifies enquiries so your team only spends time on people ready to buy.
Real campaigns. Real appointments. Real revenue.
One Power Solar
Home improvement · Solar installation
A solar company with strong operations but no digital presence. We built everything from scratch — brand, website, ads, CRM and automation — and had qualified appointments landing on autopilot inside the first month.
- Brand, website and conversion funnel built from zero
- Facebook & Google ad campaigns launched and managed
- CRM, pipeline and automated follow-up wired in
- Qualified appointments booked on autopilot in month one
£80K
Revenue generated
3–5
Qualified appointments / week
30 days
From launch to fully booked
One team for the whole growth engine.
Smart Secretary is a growth marketing partner for hospitality, home improvement, finance and education businesses.
We combine AI, automation and performance marketing to help hospitality, home improvement, finance and education businesses generate more leads, book more appointments and grow faster.
Instead of juggling separate agencies and disconnected tools, you get one team running your ads, follow-up, automation and reporting end to end.
Everything we build points at a single goal: turning more of your marketing into booked, paying customers.
We work with businesses in four sectors: hospitality (beach clubs, hotels, restaurants, resorts), home improvement (roofing, solar, windows, kitchens, landscaping), finance (mortgage brokers, insurance, wealth management, accountants) and education (schools, universities, online courses, training providers). That focus means we understand your market and exactly what makes your customers book.
Our AI handles incoming enquiries, responds quickly, qualifies potential customers and helps move suitable leads towards the next step.
Once the initial setup and requirements are confirmed, we can move quickly towards getting your system live.
Yes. The CRM and funnel can be connected as part of the growth system so enquiries can be managed and followed through the customer journey.
No. We can work with your existing website or discuss the best setup for your business if you do not have one yet.
AI filters and qualifies enquiries so your team can focus more of its time on people who are ready to buy.
Pricing depends on the services and setup required for your business. Get in touch and we can discuss the right package.
We’ll explain the available engagement options during your consultation so you can choose the setup that works best for your business.
Ready to grow faster?
Book a free marketing audit or a strategy call and we’ll show you exactly where the fastest growth is hiding in your business.
- Free marketing audit — no obligation
- AI + human follow-up built in
- Monthly retainers, no long-term contracts